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Going Global Case Study
Case Title:
Whirlpool's Global Expansion Strategies
Publication Year : 2004
Authors: Firdaus Maldar, G Srikanth
Industry: Home Appliances and Personal Care Products
Region:USA
Case Code: GGL0014
Teaching Note: Available
Structured Assignment: Available
OR
Abstract:
Whirlpool is the leading manufacturer of major household appliances in the world. In the 1980s, the company, a market leader in the US expanded its presence to Europe, Asia and Latin America. The company has relied on globally integrated activities, customer focus and constant innovation to aid growth. But the company's Asian operations faced numerous hurdles including a preference for local brands and price competition.
Pedagogical Objectives:
- To discuss Whirlpool's global expansion strategies
- To discuss the problems faced by the company in Asia
- To discuss the opportunities and challenges that Whirlpool is likely to face in the future.
Contents:
- Whirlpool: till the 1980s
- Whirlpool's global expansion strategy
- Whirlpool Asia in a whirlpool
- Challenges
Keywords : Whirlpool's global expansion strategies; Home appliance industry; Innovation; Growth strategy; Price competition; Mature market; Customer focus; Growth Strategies Case Study; Electrolux AB; Kenmore; David Whitwam; Jeff Fettig; Consumer durables; Branding strategy
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